Sophie UX|UI Design

Your website is your digital storefront, and just like in real life, first impressions matter. Research shows that 88% of users will leave a website due to poor user experience (UX). Once they’re gone, they’re unlikely to return.

I know first hand as an online shopping girlie, that a clunky website can put me off making a purchase. I understand how frustrating it is when I can’t find the information I want, especially when I want to spend some money!

So, how can you ensure your site keeps visitors engaged and converts them into customers?

This blog will walk you through 10 common UX mistakes and how to fix them so your site delivers a smooth, intuitive experience.

Curb Appeal 🌳

If your site doesn’t look modern, neat and tidy, it can put prospective clients and buyers off. A poorly designed website can make your business seem untrustworthy or outdated.
✨ Ensure your site has a clean professional design, with consistent fonts, high quality images with quality content that builds trust.

Confusing Navigation 🧭

Users struggle to find what they need, they’re going in circles clicking on buttons. They are getting frustrated!
✨ Keep your navigation to a minimum, and ask yourself if you are doubling up on content/pages.

Poor Mobile Experience 📲

With over 60% of web traffic on mobile, mobile first design should very much be at the forefront. Yet many sites aren’t mobile friendly, and your content gets lost on that smaller screen.
✨ Use responsive designs (or mobile first even better!), and test on mobiles 😊

Too Much Text 💬

Large modules of text overwhelm users. I hate to break it to you, but your customers are not reading the paragraphs you lovingly put together. I know you are an expert in your field. I know this is your passion, but your customers aren’t looking for new bedtime reading.

✨ Use bullet points, short paragraphs and bold headings to break up text and make it easy to consume.

Need to improve your UX?

Improving your UX can increase engagement, boost conversions, and improve SEO. Not sure where to start? I offer professional UX audits to help optimise your website.

📩 Need expert insights? Check out my Fiverr gig for a personalized UX review!